Best Email Tracking Software
Email Tracking Software helps business to track important metrics for their email campaigns like open rates, click rates, download of attachments, type of device where the email was opened etc. They do this by embedding a single pixel in the email, that gets fired when the email is opened by the recipient, thus recording all the data that is typically available with a web request. These metrics are critical to the success of any email campaign as it enables sales and marketing teams to test different messaging and templates before sending out the email to a large number of recipients. Most email tracking software products integrate with email marketing and email delivery software.