Best Email Marketing Software
Email marketing software enables marketing teams to send transactional as well as promotional emailers to their customers, users or sales prospects. These type of software enables businesses to maintain and manage opt-in email lists, segment those lists based on user actions, users profiles etc and send them different emails based on different contexts. Marketing teams can also send personalized emails as well to different users via email marketing software. Most email marketing software also includes tools that help teams to build different templates via HTML and CSS or WYSIWYG editors. They also have detailed analytics and reports built in, that enables marketing teams to understand user engagement for the emails sent, helping them can improve their campaigns. In this category, we are listing only those software products which specifically provide email as the primary solution. There is another category called marketing automation software which also provide similar functionality but for them, email is one of the many channels for user communication. We have not listed those software products here. We suggest that if emails are critical to your business vs other messaging channels, its best to use specialized email marketing software.