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Jai Srivastava By Jai Srivastava in Infographic on

5 B2B SEO Strategies to Skyrocket your Conversions in 2019! [LATEST STATS + INFOGRAPHIC]

SEO (Search Engine Optimisation) is a proven high-ROI strategy, especially when it comes to B2B (Business to Business) companies. This is primarily due to the fact that a buyer usually buys the product or service for the entire company, and the average transaction value is much higher than the average B2C (Business to Consumer) transaction. …

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Rhythm Singhal By Rhythm Singhal in Interviews on

Interview with Kelly Pettersen, Head of Business Development, CMO & Head of Communications at Lendingblock

Kelly is currently the Head of Business Development, Chief Marketing Officer and Head of Communications at Lendingblock, a digital asset lending exchange for institutional investors. Prior to joining Lendingblock, Kelly held various marketing communications roles at BNY Mellon and Macquarie, working both in New York and London. At BNY Mellon, Kelly was responsible for marketing …

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