Interview with Stephanie Kutschera, Head of Marketing at TrekkSoft
TrekkSoft provides state-of-the-art online booking and payment software to tour & activity operators in over 130 countries around the world. Stephanie is the Head of Marketing at TrekkSoft. She has worked in marketing for over 8 years in various business sectors across the UK.
Your Journey as a Marketing Professional
Please take us through how you got initiated into marketing as a profession and how you grew to be the seasoned marketing professional you are.
I studied events management at university as I enjoyed the creativity that came with event planning. I then became sales and marketing manager for a collection of venues and had the fantastic opportunity to get involved with the design of all marketing materials, promotion of events and a full redesign of a website.
With marketing, I could easily lose track of time and realized that my passion for creativity and drive for quantitative results were a good fit. From then, I progressed purely in marketing roles and have never stopped learning, even to this day. Our industry is constantly evolving with technology, and it’s our job to plan the next move.
What are the primary marketing channels you have worked on? What will be your advice to young marketers on each of these channels?
First, you need to define the persona you want to reach and which are the right channels to reach them. There are free tools – social media, blogs, media websites – and there are paid tools – AdWords, remarketing, paid ads, influencers, affiliates. A good marketer will build an effective strategy that will be seamless to execute, test and analyze.
With scores of marketing software available today, how do you go about selecting the right software for your needs?
I choose the software I couldn’t live without. I use 5 key software solutions on a daily basis. A CRM system is crucial for driving website visitors to brand advocates and for content writing has so much power to build your brand and build your portfolio, surveys give quantitative research which provides unique and useful insights, a design system such as Canva can create simple templates or Adobe CC is for more advanced use, meeting software that is reliable allows me to connect with my team around the world and most importantly is an internal communication tool such as Slack means that we can instantly share ideas.
Advice for the marketing community
Your 2 line advice to people entering into marketing domain.