Interview with Sara Malinowsky, Head of Marketing & Communications at Bankable
Sara Malinowsky is a business executive with global financial services industry experience having worked in London and Toronto. With a French, Bahamian, Canadian and Russian background, Sara is no stranger to understanding and managing the minutiae of cultural differences, making her an asset for any growing company. She currently serves as the Head of Marketing & Communications at Bankable. Sara graduated with a Bachelor of Commerce – Specialist in Finance, Major in Economics from the Rotman School of Management (University of Toronto). Outside of work, she reads and writes fiction for leisure.
Your Journey as a Marketing Professional.
Coming from a multicultural family, I always had a curious mind and the travel bug (despite my fear of flying!). At 17, I crossed the pond from France to Canada to study economics and finance at the Rotman School of Management – University of Toronto. After obtaining my degree with distinction, I was keen to learn more about the asset management industry and took up a role as a research associate. After 3 years in this role, my eagerness to travel led me to jump yet again into a new environment and move to London to work in financial news. After 9 years in the financial industry, it was time to move into a space where my skills could flourish even further. This decision led me to progress in the fintech industry. Coming into marketing from a different field has definitely been a strength as I had developed strong business acumen along the way.
My current role at Bankable, a rapidly growing scale-up, allows me to fuse all my past learnings alongside my passion for innovation and business. Each day is different as I work on multiple projects. The journey ahead is exciting!
What are the primary marketing channels you have worked on? What will be your advice to young marketers on each of these channels?
As my role at Bankable also includes communications responsibilities, these channels also double-up for PR.
- Website – Can you grasp what the company is about within 5 seconds of looking at the front page?
- Events – Be selective of the events you attend and creative in the way the company is represented. Sharing a booth is a popular option. You may not need a booth altogether, and prefer to do behind the scenes videos.
- Social media – Not all social media is created equal, and social media may not be appropriate at this time for the people you are trying to reach.
What are some of the important marketing software/tool that you have used and found to be really useful for your company?
Tools we use on a daily basis include Linkedin, Monday.com, Hootsuite, Adobe Illustrator/In–design, Google Analytics and let’s not forget the old and trusted Microsoft Suite, Canva and UsabilityHub are also useful.
Your advice to people entering in the marketing domain.
The way I prepared to enter the marketing domain (and continue to do so to stay current) is by reading, viewing and listening to all types of marketing books, podcasts, webinars as well as attending workshops.
- Sign up to marketing/sales newsletters including from Linkedin, Hubspot Academy and Marketing week.
- Hubspot Academy free courses are a great place to start learning the marketing lingo.
- Find marketing workshops in your city. In London, Growth Tribe and Brightalk offer free learning sessions.
- Make use of free software and website trials.
- Some of the books I recommend include Crucial Conversations by Al Switzler, Joseph Grenny, and Ron McMillan, Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne as well as The Obstacle is the Way by Ryan Holiday.