Interview with Nicole Staudinger, Director of Marketing at Social Starts & Joyance VC partnerships
Nicole Staudinger is Director of Marketing for the Social Starts and Joyance VC partnerships, both of which invest in the emerging technology of health and happiness. Social Starts has been named the top fund under $100M since 2013 and is consistently rated as one of the most active early-stage funds worldwide; Joyance recently expanded to Europe to work with universities, government organizations, accelerators, angel networks, and venture funds to uncover Europe’s future powerhouses driving the transformation of individual wellbeing.
Your Journey as a Marketing Professional.
My career started in Portland, Oregon at Idealist.org, where I happened to be interning right at the beginning of the social media revolution. At the time, there was no concept of how influential social media was going to become, and I ended up directing their entire program. I then served an AmeriCorps term as Communications Specialist at an environmental justice clinic, where I became well versed in the art of reaching diverse and complicated audiences. I also consulted with the Journalism Accelerator, where I pioneered the organization’s social media program and facilitated community networking to empower journalistic sustainability. A few years ago, I assumed the role of Director of Marketing at Social Starts VC partnership, which focuses on the emerging science of health and happiness. When Social Starts’s sister fund Joyance Partners was founded, investing in technology that creates delightful moments, my role was expanded to serve both funds.
What are the primary marketing channels you have worked on? What will be your advice to young marketers on each of these channels?
I distribute my energy across a number of equally important channels, including email, social media, events, and original content creation in multiple forms (blogging, podcasting, and vlogging). My most successful strategy is to start with compelling, solid content, which I then incorporate into my campaigns, expressly tailoring the content for the specific needs of each distribution channel.
By providing content in a variety of mediums and across a wide range of platforms, you’re able to reach your audience in whatever way they find most accessible. While this does require extra effort, it also is easy to streamline: First, write the script (which you can then post in blog format). Second, film the video for the vlog. While filming, be sure to also record a track that can be transposed to a pure audio file (which you can then post in podcast format).
As aforementioned, when sharing across platforms, be sure to tailor your message to the best practices of each medium (e.g., use hashtags on Twitter and Instagram). For maximum reach, always credit/tag/mention any influencers/company accounts that appear are included in your original content.
As an overall rule, I can’t emphasize enough the importance of tracking analytics. Learn from each experience and modify campaigns accordingly. It’s also essential to stay on top of the latest trends and new communication technologies – know where your audience lives, and meet them there.
What are some of the important marketing software that you have used and found to be really useful for your company?
Social Media: Hootsuite
Analytics: Google Analytics
Your 2 line advice to people entering in the marketing domain.
Never underestimate the power of your own intuition and integrity. Tap into the joy, delight, and empathy of humanity and apply it to your craft.