Interview with John Livesay, Co-Founder & CMO at QuantmRE
John Livesay is an author, the Co-Founder, and CMO of QuantmRE blockchain real estate company. He has been on TV as an expert on “How To Ask For What You Want And Get A Yes” and is also the host of “The Successful Pitch” podcast, which is heard in over 60 countries. His TEDx talk “Be The Lifeguard of Your Own Life” has over 1M views and his new book “Better Selling Through Storytelling” comes out in 2019. As a keynote speaker and storyteller John shares some of the lessons he learned from his career in Sales and marketing:
Your Journey as a Marketing Professional.
My journey is I started selling ads for Conde Nast and worked closely with the marketing team to create added value events that could prove the ads were driving awareness, product sampling, and sales.
Examples: Guess jean–we did a joint anniversary celebration and showed photos of people like Drew Barrymore who had been a Guess model and on the cover of W at a celebrity event that generated press coverage and buzz. This also generated exclusive advertising for W as Guess ran a 3o page supplement with each page a different model from a different year inside W’s anniversary issue. Co-branding is a key to successful marketing. This sale is what caused me to win Conde Nast Salesperson of the year for the entire company.
At W I worked with the marketing department to get Jaguar to advertise. We had an event with Jaguar where our subscribers, who fit their target audience (i.e. leases were coming up on Mercedes and BMW’s) and were picked up in a Jaguar and taken to our Golden Globes party to give people a unique test drive experience. This kind of laser focus caused Jaguar to run $500K in ads in W and they sold 3 cars that night!
What are the primary marketing channels you have worked on?
As the CMO of QuantmRE we are using Facebook ads to target homeowners who have equity in their homes and want to take out cash without taking on more debt. We have created GIFs as a way to get our ads to get clicks and give a free book as opt-in the device. We have identified 3 different types of homeowners who would be willing to Sell a future appreciation in their home for cash without it incurring any interest or monthly payments.
Those people who are unable to qualify for a loan are reached through social media channels as well as partnerships with mortgage companies who can refer us, people.
Those people who are unwilling to take on more debt are usually senior citizens who have paid off their home but need cash to remodel can be found by buying AARP mailing list as well as certain local cable shows, (PBS) that they watch.
Those people who own homes and rent them out can be found by reaching them on podcasts that talk about how to buy a rental property. We help those landlord/homeowners get cash for the equity in their rental properties so they can use it to buy more property.
Would you like to share a few words about any marketing software that you absolutely love and always recommend it to others?
Hootsuite is a great tool for managing all your social media on and seeing how it is tracking. Advice–see which posts perform the best and repost them and use those as headlines for ads. Use software that gives you data so you can make informed decisions. For example, find out which headline is working on social media and then ask “Do we want to turn that into an ad?” This is the key to testing.
Your 2 line advice to people entering in the marketing domain.
Advice: Put on your empathy hat for your ideal customer. The more you understand their problems the more they think you have the solution.