Interview with Jessica Peskin, Vice President of Marketing at PropertyPlus
Jessica Peskin is Vice President of Marketing at PropertyPlus Insurance Agency and is responsible for strategic partnerships across the United States with regional and national homebuilders and affiliates. Jessica is also responsible for PPIA’s growth strategy, cultivating opportunities, brand identity, creating consumer awareness, and driving customer preferences for the brand through all channels, every day.
As a member of the Executive Leadership Team, Jessica is focused on discovering client needs and providing tailored business solutions to improve client branding and customer experience.
Over her 20 years of industry experience, she has owned and managed her own title company, worked in marketing, sales and finance roles in the mortgage and real estate industry, and handled claims and managed national agency accounts for American Strategic Insurance Company.
Your Journey as a Marketing Professional.
I’ve been participating in some form of sales and marketing going back to elementary school Girl Scouts. Fortunately for me, I was exposed to the importance of customer perception at an early age. Even in those early elementary school days, I can remember working hard to make sure that our cookie table looked enticing to the passersby and customers walking by the grocery store entrance where we set up. Fast forward into early adulthood, I entered the world of retail sales, specifically cosmetic counter sales, and staging. These were the foundational years of my marketing career. Retail marketing quickly grew into management, where I worked alongside the store designers. After college, I began working for a real estate title company where I spent several years learning the business, marketing the products and services, and ultimately becoming part of the executive leadership team. This was in the early to mid-2000s when a housing recession was upon us. Marketing efforts became imperative to be able to position our products and services above our competition. Over the last two decades, I’ve been both an individual contributor and business leader in all facets of the organization’s brand identity and marketing efforts. From being a small business owner to leading the marketing efforts of a start-up agency.
What are the primary marketing channels you have worked on? What will be your advice to young marketers on each of these channels?
Retail and agency/broker have been the main Marketing channels in my professional career. I would tell young marketers the most important thing in both of these segments is to know your audience. What problem is your product or service solving? How can you convey the ways that it does so? Always be looking for ways to create distinct, memorable content messaging that conveys just that… Great marketers are usually great storytellers.
What are some of the important marketing software that you have used and found to be really useful for your company?
Fortunately for me, my company has created many proprietary systems that we use. Although, in the past, I have had great success with Pardot and Moz.
Your 2 line advice to people entering in the marketing domain.
Put a spotlight on what makes you/your product different, focus on what sets you apart from others. Know your customer inside and out.