Interview with Emily Ellison, Marketing Director at Setfive Consulting, LLC
A true Bostonian, Emily was born 10 minutes away from Fenway Park, (which may explain why her dog is named “Sox,” but not why she has an Instagram, @princess_sox .) Emily graduated with a BA in Communication and Media studies, from Stetson University, in 2018. As a collegiate swimmer, Emily can still be found by the pool, where she is the head coach of Matignon High School swim team and assistant coach on the North Shore Swim Club. When not providing instruction to those in the water, she is taking it from a photographer as a social media swimwear influencer (@em_ellison) and fashion model for Maggie Inc. Emily accepted her current role, in March, as the new Marketing Director at Setfive Consulting. Being the sixth member to join the team, Emily claims that she transformed Setfive into ~Setsix~.
Your Journey as a Marketing Professional.
While enrolled in undergrad, I began my work as a contracted Lifestyle Model (with Maggie Inc.) and as a Social Media Influencer, in 2016. My work as a model and influencer was centered around fashion. With increasing Instagram and modeling exposure, I gained more experience in marketing, outside of fashion. I was fortunate to book jobs and castings in the commercial, print, hospitality, tourism, fitness, and advertising fields. As my career began to take off, I was simultaneously studying a variety of marketing-related topics. I conducted my Senior Research on Instagram profiles and composed a rhetorical analysis of self-presentation online for my Senior Thesis. In doing so, I earned my BA in Communication and Media Studies from Stetson University in 2018.
Prior to graduating, I continued my work in fashion. Additionally, I accepted an internship at OneUnited Bank as a Social Media Specialist. After completing my services as an intern, at the end of 2018, I traveled as a model and social media influencer to the Dominican Republic, Amsterdam, and Bali, Indonesia. (I plan to travel for modeling and social media again, next month, to Vancouver.) Upon returning back to the states, I took on my current role of Marketing Director, at Setfive Consulting, in March.
What are the primary marketing channels you have worked on? What will be your advice to young marketers on each of these channels?
I have completed most of my work, both personally and professionally, on Instagram. Regarding social media channels in the marketing space, I believe that Instagram, Twitter, Facebook, and LinkedIn, can all play an essential role in establishing a well-rounded brand. My advice to young marketers would be to three things. First, make sure that your company’s look, tone, and feel, are cloned across all channels. Secondly, make sure that the type of content you produce on each channel is different. Third, find out who your audience is on each channel, you can do so by targeting ads and dropping cookies/pixels, or even evaluating your follower analytics and statistics. Then, target your channel’s content according to its followers.
What are some of the important marketing software that you have used and found to be really useful for your company?
I have gained the most traffic and engagement by sponsoring Instagram and Facebook posts, via Facebook Ads Manager, and promoting Tweets with Twitter’s ad service. In terms of business development, having a LinkedIn premium account has been extremely helpful to deliver in email messages and generate leads. Off of social media, I recommend the HubSpot CRM to keep track of outreach and email marketing and implementing a Drift bot to initiate conversation from your company’s website.
Which companies, according to you, are your competitors. How do you differentiate against these?
We typically see ourselves competing against companies offering project-based approaches to partnerships. We differentiate by offering services focused around building a long term relationship rather than one-off projects.
Your 2 line advice to people entering in the marketing domain.
Many people do not know what custom software is, or how much they could benefit from using it, so, the majority of our clients are gained through referrals.