Best Email Marketing Software

Email marketing software enables marketing teams to send transactional as well as promotional emailers to their customers, users or sales prospects. These type of software enables businesses to maintain and manage opt-in email lists, segment those lists based on user actions, users profiles etc and send them different emails based on different contexts. Marketing teams can also send personalized emails as well to different users via email marketing software. Most email marketing software also includes tools that help teams to build different templates via HTML and CSS or WYSIWYG editors. They also have detailed analytics and reports built in, that enables marketing teams to understand user engagement for the emails sent, helping them can improve their campaigns. In this category, we are listing only those software products which specifically provide email as the primary solution. There is another category called marketing automation software which also provide similar functionality but for them, email is one of the many channels for user communication. We have not listed those software products here. We suggest that if emails are critical to your business vs other messaging channels, its best to use specialized email marketing software.

Email Marketing Software List 2019

Zoho Campaigns

Zoho Campaigns

4.2
188 reviewers
Zoho Campaigns is a flexible and mass emailing platform for Small-to-Medium Business to automate the marketing work-flow. It seamlessly integrates with Zoho CRM. Upon integration with the CRM, it becomes much easier and more efficient to communicate with the customers and subscribers. It provides detailed analytics ensuring the success of the campaign. It audits emails campaigns, detects the problems and also recommends ways to fix the issues.
SendinBlue

SendinBlue

4.3
268 reviewers
Sendinblue is an easy and reliable solution for email marketing that can grow business through transactional emails, SMS & marketing automation. One can create mobile-friendly emails in seconds, and also text messaging and email marketing campaigns are a lot easier. Scale businesses at a very reasonable and friendly price. As far as integration is concerned all the leading apps, e-commerce platforms and CMS tools integrate smoothly with the app. One can also do tailored integrations via a variety of popular programming languages by using the API provided by SendinBlue.
SendGrid Marketing Campaigns

SendGrid Marketing Campaigns

4.1
118 reviewers
SendGrid, a US-based stand-alone organization founded in 2009 which is successfully delivering 45-billion emails every month with relevant content to the right group of people at the right time with the help of its smart and strategic cloud-based email communication platform. It is a perfect tool for delivering bulk transactional emails securely with its very own robust SendGrid API.
Salesforce Email Studio

Salesforce Email Studio

3.8
860 reviewers
Salesforce Email Studio in California, US is a leading email marketing channel. It is focused on offering intelligent custom-made messages & SMS automation marketing, Signup forms, Newsletters, in-built design tools, testing, and reporting. With Einstien AI, the marketers can easily predict the needs of the customer and recommend the right products. It is easy to use and helps in communicating with users inorder to generate more sales.
Robly

Robly

4.6
747 reviewers
Robly is an email marketing platform that guarantees 50% more open rate with their invention of OpenGen and Robly A.I. which is an artificial intelligence technology. It optimises campaigns with A/B and multi-variant testing, increases the click-through rates using templates that display flawlessly across all mobile devices and by precise reporting i.e., in-depth email open reports of on which devices the emails have been clicked.
Mailchimp

Mailchimp

4.3
9 reviewers
MailChimp is an email platform that is aligned majorly with small and medium business needs. It helps businesses create tailor-made templates and simultaneously gives a plethora of predisposed templates to choose from. MailChimp does a great job with regard to integration of popular apps and web services allowing businesses to automate when and whom to reach out with a personalized custom designed message. MailChimp also optimizes campaign by tracking performance and creating a custom report so that companies can focus on the segment that matters the most resulting high return on effort.
iContact

iContact

4.1
698 reviewers
iContact: Established in 2003 with over 15 years in the business, iContact has a solution for businesses and non-profits of all stages and sizes i.e., small businesses with 10k subscribers to giants with millions of subscribers. iContact offers its user an unlimited email sending ability with a world class 24 x 7 support. All paid accounts irrespective of size gets personal Customer Success Manager ensuring what they need and when. All the accounts also come with multi-user accessibility aiming at cross-team collaboration with no additional cost.
Constant Contact

Constant Contact

3.9
3 reviewers
Constant Contact is essentially an all in one online marketing platform established to cater to SMEs and non-profit organization. With over hundreds of thousand customer and 20 plus years of experience under their belt, the company boasts about its tailored-made, responsive and mobile-friendly templates. Features like real-time reporting and analytics help in tracking and understanding more about users who are engaging with content. The other aspect that company does a pleasing job is its social media integration allowing one to seamlessly share content on Facebook, Twitter, and other social networking sites.
Campaign Monitor

Campaign Monitor

4.1
430 reviewers
Campaign Monitor is an uncomplicated email marketing software used by more than 2,50,000 companies which include corporate giants like Coca-Cola BuzzFeed as well. Campaign monitor allows businesses to easily create or choose from the thousands of skillfully designed templates. It also does a great job when it comes to integration and is in complete harmony with lots of prebuilt apps so that it can connect well with e-commerce platform, websites or CRM. Accumulated performance report with actionable insights helps businesses strategize their email campaigns better.
AWeber

AWeber

4.2
408 reviewers
AWeber is an email marketing and automation software catering to small businesses. Aweber helps businesses in gaining more engaged users by smart segmentation and targeted email automation. It also helps in building subscriber list by using spectacular sign-up and pop-up form to collect user information like name, email, mobile number and more. One can track how the user is engaging with the content helping to decide on the content user wants.